![]() Many JOC readers told me they were never into American mayo, but they would only use Kewpie mayo as they are enamored by its slightly tangy, creamy, light, yet umami flavor. In fact, when I was growing up, there were limited choices of dressings, so we used to eat our salad with a dollop of Kewpie mayo (oh, the good old days!) The Japanese are obsessed with this condiment as we use it on sandwiches, okonomiyaki, rice bowls, fusion sushi, salad dressings, and even pizza. Everyone recognizes it for its signature squeeze plastic bottle with a Kewpie doll logo and a red cap. Today, Kewpie mayo has become synonymous with Japanese mayonnaise. and decided to introduce his own mayonnaise so the Japanese people would enjoy it. It was invented in 1924 by Toichiro Nakashima, who first discovered mayonnaise on his visit to the U.S. When most people mention Japanese mayonnaise, they refer to the most popular brand, Kewpie Mayo. What is Japanese Mayonnaise (Kewpie Mayo)?
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